BUILDING LIVES THAT OUTLAST THE GAME

Echelon is a modern wealth and life-strategy platform built for a new generation of athletes navigating sudden opportunity, visibility, and financial pressure in the NIL era. The brand exists to bring clarity to chaos, offering disciplined, ethical guidance in a landscape crowded with noise and bad advice.

As Founding Creative Director and Marketing Lead, I built Echelon from the ground up before it had a name, identity, or public presence. I led brand strategy, positioning, naming, visual identity, messaging, apparel design, website direction, social media strategy, and all early content systems. I also shaped the company’s core storytelling, translating its values into athlete-facing playbooks, campaigns, photography, and film.