IT’S A NEW DAY IN THE VILLAGE

As a new wave of residents settles into an ever-changing, fast-growing city, we were tasked with rebranding an aging staple. Infusing it with a timeless yet current attitude. The goal: to embrace change without alienating generations of loyal customers. By showing that a village isn’t just a place, it’s a community built on shared experiences and real connection. We created a brand that feels both rooted and ready for what’s next.