HOW IT WORKS.
We help businesses at key turning points. Whether you’re growing, stuck, or need a fresh direction. We help clarify who you are, refresh how you show up, and design a stronger and more stable future.
1. START WITH BUSINESS DEEP DIVEs
Who you are and what you stand for
What you offer and why it matters
Who your customers are
What makes you different
Where you sit in your market (and who you’re up against)
This is about stepping back and seeing your business with fresh, experienced eyes.
2. COME BACK WITH A STRATEGY & PLAN
What I recommend we improve or rebuild
What’s most important vs. optional
Timeline and budget options
A roadmap tailored to your goals
No guesswork, just a clear path forward.
3. WE THEN WORK ON A REFRESHED BRAND IDENTITY (LOOK & VOICE)
Logo & wordmark
Colors, fonts, and visual style
Messaging and tone of voice
Business materials (email, letterhead, etc.)
This is where your brand starts to feel cohesive, modern, and intentional.
4. WE REVIEW AND REVISIT YOUR WEBSITE (YOUR DIGITAL HOME)
Website design or redesign
Clear messaging and structure
Updated visuals and layout
Mobile-friendly, clean, and easy to navigate
If needed, we also create the content:
Photography (people, product, location)
Video (brand story, services, social clips)
5. A PERSONAL AND PRACTICAL SOCIAL MEDIA STRATEGY
What to post and how often
Visual style and content direction
Simple systems you can actually follow
Clear goals (views, engagement, growth)
6. ONCE EVERYTHING IS ALIGNED, WE PUSH FORWARD
Advertising (digital + local)
Events or partnerships
Signage and print materials
Campaigns to get attention and drive traffic
This is where the new version of your business starts working for you.
TIMELINE & COST
Most projects take 4–6 months
Smaller projects can be done in as little as 2 months
Payment Options:
Option 1: Monthly Plan
Simple and predictable.
Example: $6,000 project = $1,000/month for 6 months
Option 2: Pay-As-You-Go
Break it into phases:
Business Deep Dive
Branding
Website
Content Creation
Social Strategy
Ongoing Management
WHERE TO START
Ask yourself one simple question:
Would your business benefit from a fresh, experienced perspective and a more modern, cohesive way of showing up?
If the answer is yes,
that’s where we begin.
IF YOU’RE MORE FAMILIAR WITH THIS PROCESS AND WANT TO HAVE A DEEPER LOOK…
-
Discovery, Vision & Strategic Objectives
Competitive Analysis & Research Insights
Target Demographic, Region and Environment
Market Positioning Statement
Personality, Tone & Voice
Positioning & Brand Story
Brand Launch
-
The Guiding Idea
Concept development
Traditional & Guerilla Advertising
Copywriting
Brand Image & Guidelines
Website & Social
Experiential Events & Trade Shows
-
Platform Specific Strategy
Content Development
Community Engagement & Managment
Influencer Collaboration
Analytics & Reporting
-
Personal Brand Statement
Visual Identity & Brand Guidelines
Logo / Wordmark / Iconography
Social Strategy and Approach
Taglines & Scripting
Voice, Tone & Messaging
Content Development & Creative Coaching

