unwrapping a treasure of memories

Since its founding in Rocky Mount, North Carolina in 1948, Bailey’s has been a cornerstone of fine jewelry in the South. Built on quality, tradition, and unmatched customer service. For generations, the iconic Bailey Box has marked life’s most meaningful moments.

This holiday season, we honored that legacy with a handcrafted stop-motion animation, created entirely using the same timeless techniques as the beloved 1964 Rudolph the Red-Nosed Reindeer. A nod to nostalgia, made with heart. Just like Bailey’s.