TRIUMPH BOATS

Little-known Triumph Boats was one of 1,500 brands—except theirs were virtually indestructible. That became our story. Not a beauty contest, not a luxury pitch. Just raw toughness. While most boats competed on sleek lines and status, Triumph built unbreakable plastic hulls that brand-conscious boaters often overlooked. We flipped the script. Instead of apologizing for what Triumph wasn’t, we leaned into what it was—the world’s toughest boat—and proved it with bold, entertaining storytelling. The result? A breakout brand, surging sales, and a reputation that couldn’t be cracked.